Land Trade & Builders
📍 Gulberg Greens, Islamabad | Project Status Hub
⚙️ Internal Strategy View
Overall Completion Metric
6%
Milestone Tracks
Phase 0 – Pre-Launch Foundation (Week 1)
5 / 9 Tasks
Lock the brand identity: finalize logo, color palette, fonts, and one-line positioning
Register the domain: secure landtradeandbuilders.com (and .pk variant if available) Public
Set up business email addresses on the domain (info@, founder1@, founder2@)
Buy WordPress hosting (or Webflow plan) for at least 12 months
Install SSL certificate
Register company with SECP and obtain NTN
Open a dedicated company bank account for all client payments Public
Create Google Workspace account for business email + drive
Set up shared Google Drive folder structure for all marketing assets
Phase 1 – Brand & Content Assets (Week 1-2)
0 / 7 Tasks
Professional photo shoot: both founders, office front, office interior Public
Headshots of founders for website, social profiles, LinkedIn Public
Logo files in all formats (PNG, SVG, transparent, on dark, on light)
Brand guidelines one-pager (colors, fonts, voice, do's and don'ts)
Drone footage of every plot in current inventory Public
Walk-through video of J273 build site (current status) Public
Stock a content folder with at least 30 photos of plots + 10 of office life
Phase 2 – Website Tier 1 (Month 1)
0 / 14 Tasks
Build Homepage with founder hero, three paths, trust strip, WhatsApp button Public
Build Plots Listing page with filters and only owned inventory Public
Build J273 Houses for Sale page with photo essay and video walkthrough Public
Build Build With Us page with process timeline and BOQ transparency promise Public
Build Contact page with embedded Google Map Public
Build Block Guide Hub + first 4 block pages (A, B, J, Executive) Public
Build Verify Before You Buy page – the trust weapon Public
Build Our Promises page with 5-7 specific commitments Public
Build Cost Calculator (basic version: plot + construction estimator) Public
Install Google Search Console + Google Analytics 4
Submit sitemap to Google
Configure schema markup for Local Business
Embed WhatsApp click-to-chat on every page, sticky on mobile Public
QA: site loads under 3 seconds on mobile, no broken links, every CTA works
Phase 3 – Social Media Setup (Month 1)
0 / 11 Tasks
Create Instagram Business account – bio, link, founder contact Public
Create TikTok Business account – same bio, same link Public
Create YouTube channel – banner, channel art, About section with office address Public
Create Facebook Business page (needed for local ad distribution)
Both founders update personal LinkedIn profiles with corporate branding Public
Set up WhatsApp Business with verified profile, hours, description, and catalogue Public
Set up Google Business Profile and verify the Gulberg Greens office physical location Public
Acquire production kit: lavalier microphone, mobile gimbal, drone, and processing software
Film and bank the first 15 Reels before launch week to create a content buffer
Film YouTube Video #1: "Meet Land Trade & Builders" (founder narrative introduction) Public
Film YouTube Video #2: First comprehensive plot deep dive (focused asset) Public
Phase 4 – Launch Week Execution
0 / 7 Tasks
Publish main functional website live after passing final engineering QA Public
Post first calculated Reel and long-form YouTube intro piece on the same day Public
Post official launch announcement across personal professional networks of both founders Public
Send explicit WhatsApp broadcast to warm contacts: "Here's what we've built"
Email past clients with active links to the new digital hub and structural appreciation notes
Update interactive WhatsApp Business catalogue items to match verified website inventory properties Public
Pin targeted high-converting launch asset on Instagram with link in bio routing infrastructure Public
Phase 5 – Month 2 (Trust Compounding)
0 / 12 Tasks
Build About / Founders deep validation biographical page Public
Build Our Story long-form personal brand background narrative page Public
Build Active Construction Diary page tracking real progress updates Public
Complete all remaining spatial block profile pages inside Gulberg Greens Public
Build dynamic on-ground Possession Status Tracker engine Public
Build main Insights/Blog Index and publish initial 4 cornerstone educational articles Public
Build Company Legal Profiles & Verification page (SECP, NTN verification links) Public
Produce and deliver vertical Reels 16-30 running at a fixed 3-4 clips weekly cadence Public
Publish long-form YouTube Asset #3: "How to Verify a Gulberg Greens Plot" Public
Publish long-form YouTube Asset #4: Detailed J273 spatial structural build walkthrough Public
Launch systematic behind-the-scenes Instagram Stories direct from site walkthrough operations Public
Deploy initial targeted local optimization micro-budgets (PKR 20,000) boosting top user-retained content tracks
Phase 6 – Month 3 (Conversion Architecture)
0 / 10 Tasks
Build Interactive Map Plot Finder tool overlay Public
Build "Buying from Abroad" gateway dedicated to secure overseas remittance pathways Public
Build Client Stories index showcasing raw video proof and authentic delivery tracking Public
Build up-to-date Construction Cost Guide engine matching current 2026 raw material pricing arrays Public
Publish targeted calendar sequence of 8 structural articles across Month 2 & 3 schedules Public
Deploy dynamic vertical video elements across Reels 31-45 Public
Publish long-form YouTube Asset #5: "Overseas Pakistani Comprehensive Real Estate Safe Passage Guide" Public
Publish long-form YouTube Asset #6: Hyper-local block analysis profile mapping premium inventory Public
Audit 90-day execution metrics to isolate core acquisition loops and discard dead-weight assets
Apply for official WhatsApp Business green tick verification routing parameters
Phase 7 – Month 4+ (Compound Structural Growth)
0 / 9 Tasks
Build cross-society comparison layouts (Gulberg Greens vs DHA / Bahria / Capital Smart City) Public
Build live localized News & Bylaw Updates portal Public
Build scalable client incentive engine "Refer a Friend" Public
Expand master Construction Turnkey Portfolio matching historical builds Public
Deploy unified FAQ & Trust Knowledge Matrix base Public
Build structured PR, media mentions, and digital guest appearance repository Public
Sustain baseline content cadence requirements (4-5 blog articles, 15 vertical clips, 2 YouTube entries monthly) Public
Execute comprehensive analytical performance checks across cost-per-lead matrices monthly
Run comprehensive quarterly adjustments tuning editorial targets to consumer shifts
Ongoing – Critical Operational Habits
0 / 10 Tasks
Synchronize live platform plot inventory status arrays within 48 hours of any ownership transfer change
Maintain inbound WhatsApp customer channel responses under a 12-hour metric ceiling during working frames
Clear community interaction queues across Instagram and YouTube under a 24-hour limit
Deliver minimum 1 behind-the-scenes authentic sequence to active social stories daily
Refresh Active Construction Diaries with verified structural footage every Friday afternoon Public
Update the public on-ground Possession Status Tracker data fields on a monthly loop Public
Systematically collect validated 5-star Google Business Profile reviews at every closed contract signing
Capture text or native video testimonials from every willing consumer at possession delivery milestones Public
Manually log inbound traffic attribution identifiers inside CRM tracking structures without guessing
Run collaborative internal sessions mapping strategy modifications against audience growth values monthly
Data & Document Integrity Checks
Verifiable verification checkpoints required to run transparent public campaigns.
Legal
SECP Corporate Registration Documents
Missing
Inventory
Verified Land Title Registry / Allotment Records
Pending
Design
Primarc Studio Architectural Render Package (J273)
Uploaded
Media
Raw High-Res Drone Map Footages for Blocks A-J
Missing